New show-floor theatres and InfoComm education offer underline drive to attract diverse new attendee groups
The 11th edition of Integrated Systems Europe will boast a more comprehensive training and development offering than any previous ISE, the show’s organisers announced today.
Focal points for the new Professional Development programme will include two new theatre spaces on the show floor of ISE 2014 – one in Hall 7 aimed at the residential systems side of ISE’s market, the other in Hall 8 with a commercial application slant.
ISE’s co-owner InfoComm International® is also contributing to the drive for increased knowledge among the show’s visitors by promoting a special free voucher scheme for its on-site education programme.
Mike Blackman, Managing Director, Integrated Systems Events, comments: “With ISE 2014 set to have a larger floor area than any of its predecessors, we also need to maintain the trend that has seen each edition of our show attract more visitors than the last. While the market for AV and electronic systems integration in Europe continues to grow, it’s clear that in addition to our core visitor channel of C-level integrators and installers, we need to attract attendees from other groups as well.”
To this end, ISE has identified three main sectors for non-channel attendee growth: end-customers of commercial integration products and services; adjacent channels in the residential field such as architects, interior designers, building services companies and electrical contractors; and the content creation and experiential design community.
The content at ISE’s Residential Solutions Theatre will therefore be aimed at broadening the market for whole-house automation and intelligent building design, with non-technical presentations showcasing real-world case studies. Similarly, the Commercial Solutions Theatre will focus on the end-customer benefits of systems integration in a range of market verticals such as hospitality, healthcare, education, corporate and government facilities. With the help of a number of technology partners, the design and layout of both Theatres will provide inspiration for content creators and live-events professionals.
Meanwhile, InfoComm’s free voucher scheme for its education programme, under which anyone who pre-registers for ISE 2014 using an invitation code will receive complimentary access to two InfoComm seminars of their choice on a first come, first served basis, has been designed to attract greater numbers of junior engineers and technicians to Amsterdam. Continuing the theme, CEDIA will be offering more of its popular technical and business education, with offers in place for earlybird discounts.
“At ISE, we are acutely aware that simply building a bigger tradeshow is no guarantee of increasing visitor numbers. By investing time, money and resources into a greatly expanded Professional Development programme for ISE 2014, we believe we will have the content to bring not just the right quantity of new visitors to our event, but the right quality as well.”